Privacy policy

Last updated: 21 September 2026

Dave’s Tiles respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and share your personal data when you visit our website, make a purchase, request a quotation, contact us or otherwise interact with our business.

Who We Are

Dave’s Tiles is a trading name of:

Dave’s Tiles Limited
Unit 1, Wheeler Hub Drive
Blackpool
FY2 0FH

Company registration number: 15989629
VAT registration number: GB480692272

For the purposes of UK data protection law, Dave’s Tiles Limited is the data controller responsible for your personal information.

How to Contact Us

If you have questions about this Privacy Policy or how we use your personal information, please contact us:

Email: office@davestiles.co.uk
WhatsApp: 07704 842923
Telephone: 01253 422624

Personal Information We Collect

Depending on how you interact with us, we may collect:

Your name
Billing and delivery addresses
Email address
Telephone and WhatsApp numbers
Account login details
Order and purchase history
Payment and transaction information
Products you view, add to your basket or purchase
Enquiries, messages, reviews and other communications
Delivery instructions
Returns, refunds, complaints and warranty information
Website usage and browsing information
Device type, browser, operating system and IP address
Cookie identifiers and advertising preferences
Information supplied when requesting samples or quotations
Any other information you choose to provide

We do not normally receive or store your complete payment-card details. Card payments are processed securely by our payment providers.

How We Collect Your Information

We may collect personal information when you:

Visit or browse our website
Create a customer account
Place an order online, by telephone or in-store
Request samples or a quotation
Contact us by email, telephone, WhatsApp, social media or through a website form
Subscribe to marketing communications
Enter a promotion or competition
Leave a review
Arrange a delivery, collection, return or refund
Interact with our advertisements

We may also receive information from Shopify, payment providers, delivery companies, advertising platforms, analytics providers and other services used to operate our business.

How We Use Your Information

We may use your personal information to:

Process and fulfil orders
Take and verify payments
Arrange deliveries and collections
Provide order confirmations and delivery updates
Manage customer accounts
Respond to questions and quotation requests
Supply product samples
Process returns, refunds and complaints
Provide customer support
Prevent fraud and protect our website
Maintain business, financial and tax records
Improve our products, services and website
Analyse website traffic and customer behaviour
Personalise website content and advertising
Send marketing communications where permitted
Comply with our legal and regulatory obligations
Establish, exercise or defend legal claims

Our Lawful Bases for Using Personal Information

Under UK data protection law, we rely on one or more of the following lawful bases:

Contract

We use your information when it is necessary to process your order, take payment, arrange delivery, provide customer support or otherwise fulfil our agreement with you.

Legal Obligation

We may process and retain information where required for accounting, taxation, consumer protection, fraud prevention or other legal obligations.

Legitimate Interests

We may use your information where it is reasonably necessary to operate and improve our business, prevent fraud, protect our systems, understand our customers and provide relevant services.

We consider and balance these interests against your rights and privacy.

Consent

We rely on your consent where required, including for certain marketing communications and non-essential cookies. You may withdraw your consent at any time.

Marketing Communications

If you subscribe to our emails or otherwise agree to receive marketing, we may send you information about:

New products
Special offers
Discount codes
Product launches
Events and showroom promotions
Tile and interior inspiration

You can unsubscribe at any time by using the unsubscribe link in an email or by contacting us.

Stopping marketing communications will not prevent us from sending essential messages about an existing order, delivery, return or customer-service enquiry.

Cookies

Our website uses cookies and similar technologies.

Some cookies are essential for the website, checkout and shopping basket to function. Other cookies may help us:

Remember your preferences
Understand how visitors use the website
Measure website performance
Prevent fraud
Personalise content
Measure and improve advertising

Where required, non-essential cookies will only be used with your consent. You can manage your choices using our cookie banner and through your browser settings.

Disabling certain cookies may affect how some parts of the website operate.

Shopify

Our online store is hosted by Shopify. Shopify processes certain personal information to provide the website, checkout, payment and ecommerce services used by Dave’s Tiles.

Shopify may process information in the United Kingdom and other countries in accordance with its own privacy practices and contractual safeguards.

Payment Providers

Payments may be processed by Shopify Payments and other payment services offered at checkout.

These providers process payment and fraud-prevention information in accordance with their own privacy policies. Dave’s Tiles does not normally receive your complete payment-card details.

Sharing Your Information

We may share personal information with trusted service providers where necessary to operate our business, including:

Shopify and ecommerce service providers
Payment processors and banks
Delivery companies, couriers and pallet networks
IT, website-hosting and security providers
Email and marketing platforms
Analytics and advertising providers
Accountants, professional advisers and insurers
Product manufacturers or suppliers when needed to resolve a technical or warranty claim
Fraud-prevention and identity-verification providers
Government bodies, regulators or law-enforcement agencies where legally required

We only provide the information reasonably required for the relevant service.

We do not sell your personal information for money.

Delivery Information

Where you place an order for delivery, we may provide the delivery company with your:

Name
Delivery address
Telephone number
Email address
Delivery instructions
Order or consignment information

This information is used to arrange and complete delivery, provide tracking updates and deal with delivery issues.

WhatsApp and Social Media

If you contact us through WhatsApp or a social-media platform, that service may process your information under its own privacy policy.

Please avoid sending payment-card details or other highly sensitive information through social media or WhatsApp.

International Data Transfers

Some service providers may store or process personal information outside the United Kingdom.

Where personal information is transferred internationally, we require appropriate safeguards to be used where required by law. These may include UK adequacy regulations, approved contractual clauses or other legally recognised safeguards.

How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes described in this policy.

Retention periods depend on the type of information and why it was collected. For example:

Order, payment and accounting records are retained for the period required by tax, accounting and consumer laws
Customer-service and complaint records may be retained while an issue remains active and for a reasonable period afterwards
Marketing details are kept until you unsubscribe, withdraw consent or the information is no longer required
Website and cookie information is retained according to the settings and lifespan of the relevant cookie or service

We may retain information for longer where necessary to establish, exercise or defend legal claims.

How We Protect Your Information

We use reasonable technical and organisational measures designed to protect personal information against:

Unauthorised access
Accidental loss
Misuse
Alteration
Disclosure
Destruction

However, no website, internet transmission or storage system can be guaranteed to be completely secure.

You are responsible for keeping any account password confidential.

Your Data-Protection Rights

Depending on the circumstances, you may have the right to:

Ask for a copy of the personal information we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete your information
Ask us to restrict how your information is used
Object to certain uses of your information
Request the transfer of information you provided to us
Withdraw consent at any time
Object to direct marketing
Complain about how your information has been handled

These rights are not absolute and may be subject to legal exceptions.

We may need to verify your identity before responding to a request. We will normally respond within one month, although additional time may be permitted for complex requests.

To exercise your rights, contact:

office@davestiles.co.uk

Complaints

If you have concerns about how we use your personal information, please contact us first so we can investigate and try to resolve the matter.

You also have the right to complain to the UK Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113
Website: ico.org.uk

Children’s Privacy

Our website and products are not directed at children, and we do not knowingly collect personal information from children without appropriate consent.

If you believe a child has provided personal information to us, please contact us so we can investigate and take appropriate action.

Third-Party Links

Our website may contain links to third-party websites or services.

Dave’s Tiles is not responsible for the privacy practices, security or content of those third parties. We recommend reading their privacy policies before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our website, services, business practices or legal obligations.

The latest version will be published on this page with an updated revision date.

Contact Dave’s Tiles

For questions, requests or concerns relating to your personal information, contact: